5 Things to Ask Yourself When Deciding if Your Start-up Needs a CRM
Note: this blog post is the second in a series, here is a link to the first, Building a SaaS Ecosystem to Ensure Your Start-ups Success It may be tempting to forgo getting a Customer Relationship Management system (CRM) if you are a start-up – after all, they consume precious resources. At a minimum, they … Read more
Building a SaaS ecosystem to Ensure Your Start-up’s Success
No doubt if you are building an early stage start-up, you’ve started thinking about what tools you need to scale quickly. What do you need to leverage the growth of your business, that is within your budget and can extend itself as teams grow? In many cases, the solution lies in Software as a Service (SaaS) … Read more
How To Write a Marketing Project Brief
Why Briefs are Requested The marketing project brief, sometimes called creative brief, is likely one of the most maligned, misunderstood and misused documents in marketing today. In over a decade of marketing, I have never heard anyone say “oh boy, I get to fill out a project brief” (well at least not without a heavy dose … Read more
Is the View-Through a Relavant Campaign Measurement?
The View-Through (VT) is one of the most polarizing metrics in online advertising. Ask any experienced online advertiser (or agency staffer or ad vendor) and they will have an immediate and likely very firm opinion on its benefits or evils. This isn’t unusual for online metrics, most are contentious. But the VT is likely the most controversial. What Is … Read more
How to Make Homemade Donuts
Grandma Wilson’s Donut Recipe This recipe was originally taught to me by my great-grandmother and has been a popular treat with four generations of our family. Ingredients 2 cups of white sugar, plus a cup of sugar in a wide-mouthed shallow bowl for dusting the finished donuts 3 lbs of lard 5 eggs 1 teaspoon … Read more
The Universal Truths of Online Marketing
I’ve been working in the Marketing field for about a decade. I have bought and sold advertising. I have done national and international work and I have overseen campaigns that include direct mail, out of home, radio, newspaper, events and in-theatre. But for most of those years, I have worked in the digital field. I … Read more
Hotels: I am a business traveller, treat me like one
I travel a fair amount. I know a lot of people who travel more, but I visit enough cities a year to know a bit about staying in hotels. Oddly, many of the hotels I stay in seem ill-prepared to serve me, the business traveller. Our needs are simple and we are a cash cow, … Read more
How To Camp With A Baby
A Lack of Information Recently my wife and I added a daughter to our family. We have long been campers and have a Canada Day tradition of back country camping at Kejimkujik National Park (more on this amazing spot here). When we began to plan our camping trip we were disappointed to find that Google … Read more
Nest Thermostat Review: First Impressions
I am an Apple fanboy, it is no secret. So it is also not surprising that the day the Nest Thermostat became available in Canada I had ordered two. Here are my thoughts after a few weeks of use: Ordering: The First Touch Point The Nest website is crisp, clean and well thought out. It is a … Read more
Wibbitz Text to Video Technology is Impressive
It is no secret that video is important for websites. Search Engines love it and it keeps users onsite for longer. That said, video has been too time-consuming to produce (at least on a regular basis) for many publishers. Video is also critical (over and above SEO), because the CPMs for video are comparatively high. Advertising … Read more
