Starbucks: A Mobile App With So Much Missed Potential
I find Starbucks’ iPhone gift card app fascinating, but it has some major flaws and what appears to be a misunderstanding of how their consumer behaves. Here are my thoughts, with help from the biggest Starbucks devotee I know, Dan Stratton (@stratta). What We Like: The app is attractive and except for one item, easy to use. However, … Read more
Mobile Commerce and the Digital Wallet
As I mentioned in my last post, Mobile Commerce (m-commerce moving forward) is a fairly broad topic. In that post (which you can see here), I noted in-store payments were the holy grail of m-commerce, that is the (more manageable) topic I am covering below. People carry their phones with them at all times (in … Read more
Mobile Commerce is Local: If that isn’t your focus, you are probably doing it wrong
In the fourth quarter of 2010, Smartphone sales outnumbered Personal Computer (PC) sales for the first time (a quick article on that here). The fraction of the world population already using Smartphones are spending a significant amount of money on their devices (primarily purchasing apps and music – you can read more in one of my … Read more
Why can’t I pay for this with my phone ?
Mobile payments (specifically – paying for goods at a physical place) are non-existent in Canada. There is no accepted standard (like Interac) for mobile payments that allows everyday people to buy goods and pay with their phone. This is despite the fact that the technology exists and is very popular elsewhere. An organization called Zoompass … Read more
Internet usage caps draw ire of business – The Globe and Mail
Internet usage caps draw ire of business – The Globe and Mail. Great (if not somewhat belated story) from the Globe and Mail (click title to read the article). Not surprisingly Canadians (even though it is already happening in many parts of the country) aren’t too thrilled about the thought of Internet usage caps. Normally … Read more
