Cosmo’s Tip For Blogging That You Can’t Do Without
The Cold Hard Truth If your blog post’s title isn’t catchy, it won’t get read by anyone other than your most ardent supporters (and even your mom is probably sick of your stuff). To those with journalistic experience, this won’t be surprising. Headline writing is an art. Today’s blog traffic is generated by social sharing and social … Read more
Social Media Sharing’s Impact on SEO: 6 Lessons
People are Over Thinking Things These days there is a lot of talk about the impact that social media has on SEO (Search Engine Optimization). How are search engines tracking social signals from Facebook and Twitter? What impact is Google + having on search results? etc etc. I think about SEO a lot – it … Read more
Netflix – That isn’t how you integrate social media
I’ve lamented about Netflix’s lack of Social Media connectivity here, here and here. As it turns out, I was wrong to blame them for this. There is actually an obscure law on the books in the U.S. called the Video Privacy Protection Act that prevents companies from sharing what their customers have watched. It was … Read more
Increasing Online Ad Performance with the Rule of Quarters
The Rule of Quarters is a strategy I developed to improve performance of my campaigns. To be clear, this is for online advertising strategies that are solely focused on conversions – not branding. It’s also not a revolutionary idea – it’s simply another method of creating a well planned online marketing budget. What is the … Read more
Where is the innovation Netflix?
Netflix is, by its very nature, an innovative company. They perfected the movie-by-mail model and they are the first major breakthrough in subscription online video (pornography aside). Some might point out that Hulu and YouTube have paid services, but no one has achieved the paid subscriber base that Netflix has. However, Netflix has been resting on … Read more
Micropayments aren’t failing – Facebook and Apple own the Space Already
Micropayments fall into that category of things that were going to revolutionize the Internet, but most would say, never really took off. It was forecasted we were going to surf the web and magically pay for news stories, wallpapers and music without ever pulling out a credit card. The primary reason this never took off … Read more
Assessing Harper, Ignatieff and Laytons social-media moxie – The Globe and Mail
Assessing Harper, Ignatieff and Laytons social-media moxie – The Globe and Mail. Interesting article from the Globe and Mail about how Canadian politics is being changed by social media (and the Internet in general). Click the title above to read the article.
