Starbucks: A Mobile App With So Much Missed Potential
I find Starbucks’ iPhone gift card app fascinating, but it has some major flaws and what appears to be a misunderstanding of how their consumer behaves. Here are my thoughts, with help from the biggest Starbucks devotee I know, Dan Stratton (@stratta). What We Like: The app is attractive and except for one item, easy to use. However, … Read more
