Starbucks: A Mobile App With So Much Missed Potential
I find Starbucks’ iPhone gift card app fascinating, but it has some major flaws and what appears to be a misunderstanding of how their consumer behaves. Here are my thoughts, with help from the biggest Starbucks devotee I know, Dan Stratton (@stratta). What We Like: The app is attractive and except for one item, easy to use. However, … Read more
Mobile Payments: The winner will understand how to add value
Seems obvious doesn’t it? The organizations that became ecommerce giants understood that adding to the value chain (or cutting out chunks to reduce costs) was how to conquer the market. Google used free statistics (Analytics) and a strong platform (Adwords) to conquer the online ad game. Amazon made shopping online simple (One-Click) and cheap. eBay … Read more
